Which type of search involves relying on previous experiences of using a product or service?

The internal search is the correct choice because it refers to the process where individuals draw upon their own past experiences and knowledge when making decisions about products or services. This type of search involves recalling memories of previous interactions with similar items, preferences formed, and assessments made based on those experiences. For example, if a consumer is considering purchasing a new smartphone, they might reflect on their previously owned models, their satisfaction with those products, and specific features they liked or disliked.

In contrast, external search involves seeking information outside of one’s own past experiences, such as reading reviews, consulting friends, or looking up product specifications online. Market research refers to the systematic gathering and analysis of information about consumers and the market to understand trends and inform business decisions. Data analysis typically involves processing and interpreting quantitative data, which is different from the subjective experience captured in an internal search.