Which term refers to the process of consumers actively choosing messages they want to see?

The term that refers to the process of consumers actively choosing messages they want to see is selective exposure. This concept deals with how individuals tend to favor information that supports their existing beliefs and values while avoiding information that contradicts them. Selective exposure highlights the idea that consumers have agency in their media consumption, often seeking out content that aligns with their preferences, interests, or viewpoints. This behavior influences not just media engagement but also purchasing decisions and brand loyalty, as consumers will likely gravitate toward brands and advertisements that resonate with their beliefs.

In contrast, the other terms refer to different financial concepts. Revolving credit involves a credit line that can be used repeatedly up to a set limit, with payments that can vary based on the outstanding balance. Installment credit refers to fixed loan amounts that are paid back through scheduled payments over time, such as car loans or mortgages. Collateral is an asset pledged by a borrower to secure a loan, making it a financial safety net for the lender in case of default. Each of these terms operates within the context of finance rather than consumer behavior in media consumption.