What term describes the ongoing actions of a business?

The term that describes the ongoing actions of a business is "Business Continuity." This concept encompasses the strategies and activities that ensure that a business can continue its operations without interruption, regardless of potential challenges or crises it may face. It involves planning and preparation to maintain service delivery and business operations during unforeseen events, thus ensuring stability and resilience over time.

Business continuity is key for organizations to minimize downtime and recover quickly from disruptions, whether they are caused by financial issues, natural disasters, or operational risks. It is vital for sustaining the business's long-term viability and ensuring that it can function effectively amidst challenges.

While other terms like business viability, innovation, and growth all relate to different aspects of running a business, they do not specifically represent the actions taken to maintain ongoing operations. Viability focuses on the business's ability to survive and thrive in the market, innovation refers to the process of developing new ideas or products, and growth pertains to the increase in the size or scope of the business. Each of these plays an important role in a business’s strategy but does not capture the overarching idea of maintaining continuous operations like business continuity does.