Phishing typically aims to achieve what outcome?

Phishing is a tactic used by cybercriminals to deceive individuals into providing sensitive information such as usernames, passwords, credit card numbers, and other personal data. The primary aim of phishing is to gain unauthorized access to this sensitive information, which can then be exploited for identity theft, financial fraud, or other malicious purposes. Phishing often involves the use of emails or messages that appear to be from legitimate sources, tricking users into clicking on links or providing their details.

While options such as increasing website traffic, collecting customer feedback, or enhancing customer service are common objectives in many marketing and business strategies, they are not related to the motives behind phishing attacks. Phishing specifically focuses on deception for gaining unauthorized access rather than legitimate business goals.